About DotasToys
Learning that doesn't feel like learning
We make toys and games the whole family can join in with. Together at the table, with Dotas the giraffe as your guide — and the learning happens on its own.
1–9
years
100%
Dutch design
one trusted role model
The story behind DotasToys
The role model I never had
When I was little, I thought learning was boring.
I had no role model. No one to look up to, no one to show me that learning could be fun too. It doesn't have to be that way for children today.
That's why Dotas the giraffe exists — a friendly, curious role model who shows children that learning is an adventure. Not something you have to do, but something you discover together. Dotas is the friend I never had, and for children he becomes the number one role model to want to learn.
DotasToys was created to bring that spark back. And to bring the whole family along: playing together, discovering together, growing together. Because the best learning moments are the ones you share.
— Claudia, founder of DotasToys
The lead role
Meet Dotas
Dotas isn't just a picture on a box. He's the role model who guides children through the material: he leads by example, cheers them on, and turns it into an adventure. You'll find him on the packaging, in the games, and on our channels — always the same familiar face.
What we stand for
Three things every DotasToys product has to live up to.
Doesn't feel like learning
It feels like a game at the table. The learning happens on its own, without your child even noticing.
For the whole family
From toddler to grandparent: everyone plays at their own level. No one just watches.
Dutch learning goals, designed here
Aligned with the Dutch (SLO) learning goals, designed in the Netherlands.
Play together, learn together
Our games and materials are made for children aged 1 to 9 — and for everyone who sits at the table with them.
Browse the Dotas Shop 🏆